SHEA MOISTURE -
IT COMES NATURALLY

AWARDS 

CLIO - FILM & ANIMATION - SHORTLIST
D&AD - FILM & ANIMATION - SHORTLIST

In 2020 Black women were disproportionately affected by the pandemic plus continued racial injustice and gender inequality. As a brand that prioritizes Black Women and their communities, SheaMoisture introduced a $1 Million relief fund for business owners of color.

To infuse hope, bring to life the stories, legacy, and heritage carried by Black women through the generations, and amplifies the brand’s ongoing investment in Black women entrepreneurs we launched “It Comes Naturally”. Anchoring the campaign is a beautiful animated film created in partnership with several Black Women artists and musicians — Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, Reyna Noriega, and Crystal Caines.

I was responsible for creating the logo lockup on the end card and design direction for site, newsletter and banners.

Designed while at BBDO.