NEUTROGENA

@ BBDO

Neutrogena brought its new brand strategy, Beauty to a Science, to the AAD conference, creating an opportunity to introduce its refreshed identity and connect the science behind the brand with a new generation of beauty consumers.

I helped bring the campaign to life across the event experience, developing storyboards and visual concepts for Neutrogena’s booth displays and creating large-format posters highlighting the brand’s groundbreaking “firsts.” Beyond the conference, I designed OOH advertising across key placements, including Orlando International Airport, extending the campaign beyond the event space. I also designed the stage backdrop for a live performance featuring Snoop Dogg, helping create a cohesive visual experience across the campaign’s many touchpoints.