WHATSAPP-
PRIVACY SHADES

When it comes to WhatsApp, privacy matters. To bring that idea to life, the campaign transformed familiar tourist destinations and recognizable cultural landmarks including the New Girl apartment and the Seinfeld diner into playful expressions of privacy through custom window shades.

I was responsible for developing the artwork for the interior shades, creating larger-scale compositions that could be thoughtfully cropped and adapted to fit a range of physical dimensions. The result was a flexible visual system that allowed the artwork to maintain its impact and storytelling across each installation.