SheaMoisture was looking to modernize its visual identity while staying connected to the bold, expressive spirit of the brand. The refresh called for a more contemporary visual language that could feel confident, vibrant, and cohesive across the brand.

I helped shape the creative direction for the rebrand, defining photography and art direction that paired bold makeup, expressive hairstyles, and simple backdrops to let the products and people take center stage. I also helped establish a consistent typographic approach, creating a visual system that brought greater cohesion and modernity to the brand across its touchpoints.